CRFE ∣ 2022 Beijing International Food Service Franchise Exhibition
Date: November 25-27, 2022 Venue: China International Exhibition Center
【Organizer】: Beijing Municipal Commission of Commerce
【Host】: CRFE International Franchise Expo Organizing Committee
【Coordinator】: Universe Catering Innovation Exhibition
【Co-organizers】: YiJiaJin, Global Franchise Network, 58 City Franchise
【Exhibition Theme】: Empowering Catering - Building China's Premier Franchise Platform
【Supported by】: China Culinary Association, Beijing Catering Industry Association, China Council for the Promotion of International Trade, China Association for Science and Technology of Food Industry, World Federation of Chinese Culinary Associations, Chongqing Hot Pot Association, Japan-China Culinary Association, China Hotel Association.
【Exhibition Overview】:
In ancient wisdom, it is said that people live by food. Hence, China's catering industry has long been hailed as the "king of all industries." With the pandemic under full control and the economy fully restored, more international companies are focusing their future business on the domestic market, accelerating their expansion and exploration. The crisis has also served as a catalyst for the evolution and innovation of catering businesses. Amidst the reshuffling of the industry, endless opportunities lie in wait, with branded catering accelerating its franchising process in the post-pandemic era. Franchising, as a key model for domestic expansion, has become a central topic in the catering sector.
The CRFE 2022 Beijing International Food Service Franchise Exhibition, as a professional international franchise exhibition in North China, aims to establish a more specialized platform for global brands, facilitating the introduction of high-quality catering brands into North China and fostering robust growth in the region's catering industry. It also presents abundant entrepreneurial and employment opportunities for investors nationwide!
【Exhibition Advantages】:
{1} Covering over 20,000 square meters, utilizing the unique geographical advantage and professional facilities of the China International Exhibition Center, along with attentive service quality.
{2} Strategic Location: Situated in the heart of the Jing-Jin-Ji region, facing both domestic and international markets, serving investors. Beijing, as China's capital and the core area of the Jing-Jin-Ji region, boasts unparalleled advantages in terms of consumption strength, investment scale, supply chain, catering policies, cultural inclusivity, and trendsetting influence. It can reach neighboring areas within a two-hour drive, such as Hebei, Henan, Shanxi, Shaanxi, Inner Mongolia, Shandong, Tianjin, Liaoning, and Jilin, attracting viewers and markets from these regions.
{3} Rich Concurrent Events: Alongside the display of top-notch catering projects, the Beijing Catering Expo will feature a series of exciting concurrent events. A high-level industry summit themed "Creating New Catering Franchise Systems in the Post-Pandemic Era" will host the opening ceremony of the 2022 Beijing Food Service Franchise Exhibition, the 2022 Takeout Industry Congress, new project launches of 2022 catering franchise brands, the 2022 Catering Franchise Development Summit, and the award ceremony of the 2022 Restaurant Industry Brand Selection Event, fostering steady and healthy industry development.
{4} Global Catering Exhibition Leaderboard: An annual evaluation of the catering industry, recognizing outstanding achievements in marketing, branding, and strategic development. It aims to become one of China's most influential restaurant industry awards by honoring brands like "Top 10 Credible Catering Brands," "Top 10 Investor-Reputed Catering Brands," "Top 10 Catering Service Support Brands," and "Top 10 Franchisee Satisfaction Brands."
{5} Quality Visitors: High professionalism and intention among entrepreneurs, with over 100,000 potential investors attending.
a) Collaborating with 82 national entrepreneurship guidance centers to organize local entrepreneurs. b) Big data-driven, matching millions of customers and inviting tens of thousands of potential franchisees. c) Receiving registrations via phone and online. d) Ensuring over 100,000 precise entrepreneurial audiences on-site.
【Multi-Channel Promotion】— Comprehensive Online and Offline Media Exposure to Create a Professional Catering Traffic Pool
1,500 partnering media outlets! Own media matrix + content scene marketing! Reaching 10 million people precisely!
Television & Radio: CCTV-7, Beijing Finance, Travel TV, Jilin TV, Henan TV, Beijing 1039 Traffic Radio
Newspapers & Magazines: China Business News, 21st Century Economy Report, Economic Observer, Beijing Youth Daily, Reference News, Global, Beijing Evening News, Science & Technology Information Weekly, Information Express, and more.
Mobile Apps: Toutiao, Douyin, Phoenix News, Sogou, Tencent News, NetEase News, China Food, Dianping, Ele.me, Meituan, Weitoutiao, Zhihu, and more.
Industry Media: Global Franchise Network, 3158 Franchise, Chain Network, Dongfang Franchise Network, 58 City Franchise, Catering杰, Zhongnuo Catering Franchise Network, Prospects Franchise Network, Channel Network, Professional Catering Network, 118 Franchise Network, 78 Business Opportunities Network, 959 Brand Franchise Network, Speed 8 Speed 8, Food Partner Network, Investment & Financing Network, Qianzhan.com, Project Network, Want to Join Network, 8588 Entrepreneurship & Wealth Network, HaoTu Food Network, Advertising Trading Network, China Business Intelligence Network, Entrepreneurship Investment Alliance Network
Social Media Promotion: CRFE official WeChat, Weibo, Toutiao, Baijiahao, East Money, NetEase, and other platforms for pre-, mid-, and post-event publicity.
Offline Promotion: Billboard, subway, elevator, bus advertisements.
【Exhibition Activities】:
I. Opening Ceremony of CRFE Beijing International Food & Beverage Franchise Exhibition
II. CRFE Catering Takeout Brand Industry Congress
III. CRFE New Project Launches of Catering Franchise Brands
IV. CRFE China Chain Catering Strategy Summit
V. CRFE Restaurant Industry Brand Selection Awards Ceremony
【Exhibition Scope】:
Catering Chains: Fast food, formal dining, hot pot, breakfast, noodle shops, specialty restaurants, Internet+ restaurants, future restaurants, etc.
Western Food Chains: Fast food, formal dining, casual dining, steak, salad, international cuisine, etc.
Coffee & Beverages: Coffee, tea, milk tea, fresh juice, creative beverages, afternoon tea, etc.
Bakery & Desserts: Baking, desserts, ice cream, chocolate, bread, cakes, DIY sweet treats, etc.
Delicious Snacks: Barbecue, braised food, fried chicken, small meatballs, street snacks, national snacks, etc.
Heritage Foods: Local specialties, etc.
Catering Services: Capital, software and hardware, O2O solutions, franchise management systems, delivery systems, order software, consulting services, and suppliers for catering businesses.
【Charges】:
【Participation Process】:
1. All exhibitors must provide scanned copies of business license, tax registration certificate, and organization code before applying.
2. To exhibit, please contact the organizing committee staff, select your preferred booth, and complete the application and contract form. Sign and fax or email it to the organizing committee. Once signed and stamped
